The Red Sea Development Company – which oversees one of the largest tourism construction projects in the world – has selected Accenture as its partner for the Smart Destination Programme.
Under the umbrella of the Public Investment Fund (PIF) of Saudi Arabia, the Red Sea Development Company?is developing over 28,000 km2?of commercial, residential and leisure properties as well as pristine lands and waters along Saudi Arabia’s west coast. The goal: to turn the region into a luxury, regenerative tourism destination for domestic and international tourists.
According to the project’s blueprint, the Red Sea region will upon completion attract one million visitors every year, and is slated to increase Saudi’s gross domestic product by close to $6 billion per year.
Accenture has now been selected as the lead consultant to the Smart Destination Programme – the workstream that is tasked with ensuring that the Red Sea region will be able to offer visitors a “seamless digital connection and visitor experience”, explained John Pagano, Chief Executive Officer of the Red Sea Development Company.Source: https://www.consultancy-me.com/news/4752/red-sea-project-selects-accenture-for-visitor-experience-technologyAccenture will support the Smart Destination Programme in the areas of enterprise architecture design and technology to integrate partners and systems in bringing the platform online, while ensuring quality and timely delivery of the complex visitor-driven program.


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