When Elite Traveler first spoke to John Pagano, The Red Sea Development Company (TRSDC) CEO was hugely enthused with how the world’s most ambitious regenerative tourism venture was progressing, but acknowledged the need to move beyond talking about the vision and get to a point where he and his team could begin to showcase the reality.The construction worker village has reached its 10,000 capacity. At the Coastal Village, which will ultimately become home to around 14,000 people, housing is nearing completion and on-site offices are open. The airport airside component is almost finished. Even the first hotel, though not open to paying guests, is up and running, accommodating visitors and staff.
“I look at images of where we were next to where we are now and it’s incredible,” Pagano explains. “We’re going vertical.”Covering 10,810 square miles, an archipelago of more than 90 islands and 120 miles of coastline, all the conversation around conservation, regeneration, rewilding and research means that one can quickly forget that TRSP is ultimately a tourism project – albeit one of hitherto unimaginable scale and scope. However, that element is also now taking tangible shape, with the first nine hotel partners announced in October 2021.
Source: https://spearswms.com/red-sea-project-john-pagano-ad/Perhaps the most significant landmark demonstrating tangible progress will be the opening of the first resorts. The imminent arrival of paying guests in 2023 seems certain to sharpen minds and further accelerate developments, but it will also necessitate a shift in tone. While much of the messaging has thus far been directed towards corporate and investment audiences, soon TRSP will need to engage directly with the global tourism space.
“As the year progresses, the tone will change,” Pagano acknowledges. “But we’re not looking to make a huge amount of fanfare just yet. It’s about opening up our doors to those who are curious and want to explore one of the last hidden treasures of the world. I can’t wait to see those first reactions. Just like with my investor discussions, seeing really is believing.”